Bring on the Curves

As I was perusing the news about New York Fashion week this morning I was delighted to see an article from npr.org discussing the use of plus size models on the runway. This is exciting to hear, but the cynic in me wonders why now? What has happened that has made designers finally begin to create beautiful clothing for the average sized woman?

Photo from V Magazine's January Issue on Plus Size Models

Although a part of me wonders whether the decision to use plus size models was politically or motivated or possibly even a publicity stunt, my hope is that they finally realized that real women is where the money is at. I’ve honestly never understood why fashion designers would only cater to such a small portion of women. When the average size of a woman in the U.S. is a 14, these people are just throwing money out the door.

Lane Bryant was one of the first large companies to break into the plus size fashion arena and bring real women great clothes. I remember a time when it seemed like every single item of clothing in my closet was from there. Why? Because I couldn’t find fun, trendy clothing anywhere else! Now, we’re seeing more and more plus size clothing stores pop-up online in addition to the brick and mortars.

The story on npr.org asks another great question “Is it really ‘Plus Size?’” Personally I feel that it’s a step in the right direction. Although a size 12 model still doesn’t represent a size 20 for example, she at least has more curves than a size 0. My hope is that we continue to look to realize that real women want to be fashionable and will spend our money on great clothes. If you design it… we will come!

I’d love to hear your thoughts on the subject. Would you be more interested in things like Fashion Week if there were more models our size (or at least closer to our size)?

The Ultimate Guide

On my quest to find the best online plus size retail stores, I’ve found some amazing shops (and some not-so-great). Following is a list of all the stores I’ve found that I think meet the grade for CurveApparel.com. All of these plus size stores do a great job of keeping us curvy women looking great!

AlwaysForMe.com Great for plus size swimsuits and lingerie. annascholz Amazing designs in the U.K. Avenue.com BarefootTess.com Large-sized Women’s shoes! b&lu Belle Avenue Chique Plus CJBanks.com eDressMe These plus size dresses are pretty pricey but so so so fabulous! These are designs you’re not going to find anywhere else. evans

IGIGI Just For Curves Kiyonna.com Old Navy Lane Bryant Maximum Woman Monif C. Plus Sizes PlusSizeFix.com Silhouettes Shop translated They have some seriously gorgeous dresses! Sealed with a Kiss Designs Torrid.com Zaftique.com Check out the great plus size leggings!

What is your favorite online store for curvy women? Please let me know if you have any comments about the stores listed above or would like to have one added to the list.